Bernardette Rivero of The Cortez Brothers: We’re seriously dedicated to the art of storytelling

Bernadette Rivero, president of the Los Angeles-based The Cortez Brothers production company, gave PRODU a run-down of 2012.The executive said it was really interesting to see the importance given the Latino vote during this election year. “Opening English-language newspapers and websites and finding something about our community absolutely every day was exciting,” she saidShe also talked about the expansion of the production company: “Besides producing spots, we’re seriously dedicating ourselves to the art of storytelling, to the why and especially the how of telling good stories.”The Cortez Brothers is working on its first app, the third season of a TV series, an online series, several items of branded content and two feature films.“Thanks to our creative tools applied to storylines we’ve been able to work with NBC, CBS, CW, Disney, Sprout, E!, FOX, Lifetime, HBO and many more during the last months of 2012.”As for her expectations for 2013, she said “we hope to produce more spots working together with creatives, producers and Hispanic marketing professionals because we appreciate every opportunity that comes our way. Let’s hope that the Hispanic market and we ourselves have the chance to keep growing and creating.”